TikTok Influencer Engagement Rate Calculator
Calculate the engagement and reliability of any TikTok creator before you collaborate.
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Viral Marketing That Works
Use AdMass to find creators who will recommend your products to your customers, giving your brand viral growth on social media.
There are 30 million monthly active users on TikTok in the United States.
TikTok users spend an average of 46 minutes a day watching videos on the app.
TikTok ranks sixth among all iOS and Android apps for consumer spending.
Companies Advertising On TikTok
The social media platform trusted by companies from every industry.
Doritos Case Study
In 2020 PepsiCo-owned Doritos utilized TikTok and YouTube creators for their ad camapign.
One of their TikTok ads was a 60 second video of a comedic dance battle where Sam Elliott battled Lil Nas X over Cool Ranch tortilla chips while featuring his “Old Town Road” song.
Doritos later expanded the ad campagin even further by encouraging viewers to show if their moves using the hashtag #CoolRanchDance in a dedicated TikTok challenge.
The video went viral on Doritos’ YouTube page, reaching over 16 million views.
Almost 3,000 users have created dance videos using their hashtag on TikTok.
Most Searched TikTok Influencers
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Average Engagement Rates on TikTok
The average engagement is much higher on TikTok than any other social media platform.
5K - 20K
20K - 100K
100K - 500K
500k - 1M
1M - 5M
5M - 10M
Based on research conducted by Influencer Marketing Hub and HypeAuditor
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