TikTok Influencer Engagement Rate Calculator

Calculate the engagement and reliability of any TikTok creator before you collaborate.

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Viral Marketing That Works

Use AdMass to find creators who will recommend your products to your customers, giving your brand viral growth on social media.

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There are 30 million monthly active users on TikTok in the United States.

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TikTok users spend an average of 46 minutes a day watching videos on the app.

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TikTok ranks sixth among all iOS and Android apps for consumer spending.

Companies Advertising On TikTok

The social media platform trusted by companies from every industry.

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Doritos Case Study

Doritos Advertisement

In 2020 PepsiCo-owned Doritos utilized TikTok and YouTube creators for their ad campaign.

One of their TikTok ads was a 60 second video of a comedic dance battle where Sam Elliott battled Lil Nas X over Cool Ranch tortilla chips while featuring his “Old Town Road” song.

Doritos later expanded the ad campaign even further by encouraging viewers to show if their moves using the hashtag #CoolRanchDance in a dedicated TikTok challenge.


The video went viral on Doritos’ YouTube page, reaching over 16 million views.

Almost 3,000 users have created dance videos using their hashtag on TikTok.

Most Searched TikTok Influencers

Discover the most reliable and creative TikTok influencers using AdMass.


A little surprise goes a long way! Use the @walmart effect to reveal your Black Friday deal. ##UnwrapTheDeals ##ad

♬ original sound - Zach King

Fall looks from @ralphlauren & @asos ##ad

♬ Bad Things - Alison Wonderland

Average Engagement Rates on TikTok

The average engagement is much higher on TikTok than any other social media platform.



5K - 20K

20K - 100K

100K - 500K

500k - 1M

1M - 5M

5M - 10M


Avg. Rate









Based on research conducted by Influencer Marketing Hub and HypeAuditor

Why AdMass?

Discover your new favorite TikTok marketing platform.


Save money

No need to pay up front. No monthly fees. You only pay for collaborations you approve.


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Deploy influencer campaigns with minutes of registration. Sit back, relax and have creators come to you.


Reliable selection

Calculate engagement of thousands of TikTok creators before collaborations.


Complete control

Preview ads before they go live to approve or request changes. Posts go live upon your complete satisfaction.


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