Many ways to drive a higher ROI including:
Discounts and free products
Contests and giveaways
4% sales conversion
AdMass was tasked to find consumers who were moms ages 20-45 with babies 3-9 months old to promote a new baby teething product.
Instead of offering these moms money, the brand offered 25% OFF next purchase.
The result was:
100% repeat purchases from mom promoting the brand
11.13% of followers who engaged with the post visited the store
8.3% average engagement rate for all of the posts
* Perfect for our digital sampling and sales-focused campaigns
Giveaways & Contests
2.12% download conversion
The goal for this campaign was to target university students and drive app downloads using a giveaway. The reward incentives were $100 gift cards for a famous retail giant.
The result was:
86% of followers who engaged with the posts downloaded the app
14.61% average engagement rate for all of the posts
$0.33 per lead for interested consumers obtained from the giveaway
* Perfect for brand awareness, lead generation and subscription services
560% increase in ROI
This popular network marketing company wanted to find potential consultants who would be interested in selling a specific type of tea within Texas.
The goal of the campaign was to reduce the cost of lead generation and to create a lookalike audience for retargeting.
AdMass obtained information such as:
Locations, emails and social media profiles
Interests, hobbies, favourite activities
Family and demographic profiling
Opinions, values and beliefs
Information about favourite products and brands
Social media account strength
* Perfect for amplifying digital marketing channels using lookalike audiences