Instagram Influencer Engagement Rate Calculator

Calculate the engagement and reliability of any Instagram creator before you collaborate.

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Profile image for sadaf_beauty
sadaf_beauty
Starts at $8000


Engagement Rate

13.08%

Ad Score: 10 Super

Followers: 3.5M

Following: 473

Total Posts: 766

136.5K
Total Comments:
5.4M
Total Likes
11.4K
Comments/Post
448.0K
Likes/Post
Engagement Rate/Post
Likes/Post
Comments/Post

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Viral Marketing That Works

Use AdMass to find creators who will recommend your products to your customers, giving your brand viral growth on social media.

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There are 1.16 billion monthly active users on Instagram in the United States.

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Instagram users spend an average of 53 minutes a day on the social media app.

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Over 80% of people use Instagram to research about products and services.

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AirBnb Case Study

Airbnb started using influencer marketing in July 2015 when Mariah Carey stayed in a luxurious Airbnb mansion in Malibu.

Mariah was the first major celebrity to book accommodations through Airbnb, creating an amazing marketing opportunity.

Mariah Carey posed on the mansion’s beachfront patio and tagged Airbnb in both the photo and the caption, getting over 45k likes on Instagram.

Since then AirBnb worked with dozens of celebrities, such as Drake, Martin Garrix, Lady Gaga, and Wiz Khalifa.

Martin Garrix, who was performing at a festival at the time, received over a 10% engagement rate on his sponsored post.

AirBnb's influencer strategy is not limited to big-name influencers, and the company has since received over 18m likes and 510k comments with an overall engagement rate of 4%

Average Engagement Rates on Instagram

Instagram has one of the highest engagement rates, second only to TikTok.

Followers

< 1k

1k - 5k

5k - 10k

10k - 100k

100k+

Avg. Rate

8%

5.7%

4%

2.4%

1.7%

Based on research conducted by Influencer Marketing Hub

Why AdMass?

AdMass is the sales-oriented platform that handles the entire influencer marketing process and helps you track sales on your website, Amazon, and much more.

1

Fast & Easy

Launch targeted influencer marketing campaigns within minutes.

2

Save money

No subsriptions or monthly fees, only a pay-as-you-go plan.

3

Reliable selection

Over 150k Instagram influencers with in-depth analysis for each.

4

More Traffic

We drive traffic to your offers from Google search and our marketplace.

5

Expert Support

Influencer marketing experts are here to assist you through email and chat.

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Thousands of creators are ready to spread the word about your company

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