Instagram Influencer Engagement Rate Calculator
Calculate the engagement and reliability of any Instagram creator before you collaborate.
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Starts at $8000
Ad Score: 10 Super
Total Posts: 766
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Viral Marketing That Works
Use AdMass to find creators who will recommend your products to your customers, giving your brand viral growth on social media.
There are 1.16 billion monthly active users on Instagram in the United States.
Instagram users spend an average of 53 minutes a day on the social media app.
Over 80% of people use Instagram to research about products and services.
Companies Advertising On Instagram
The social media platform trusted by companies from every industry.
AirBnb Case Study
Airbnb started using influencer marketing in July 2015 when Mariah Carey stayed in a luxurious Airbnb mansion in Malibu.
Mariah was the first major celebrity to book accommodations through Airbnb, creating an amazing marketing opportunity.
Mariah Carey posed on the mansion’s beachfront patio and tagged Airbnb in both the photo and the caption, getting over 45k likes on Instagram.
Since then AirBnb worked with dozens of celebrities, such as Drake, Martin Garrix, Lady Gaga, and Wiz Khalifa.
Martin Garrix, who was performing at a festival at the time, received over a 10% engagement rate on his sponsored post.
AirBnb's influencer strategy is not limited to big-name influencers, and the company has since received over 18m likes and 510k comments with an overall engagement rate of 4%
Average Engagement Rates on Instagram
Instagram has one of the highest engagement rates, second only to TikTok.
1k - 5k
5k - 10k
10k - 100k
Based on research conducted by Influencer Marketing Hub
AdMass is the sales-oriented platform that handles the entire influencer marketing process and helps you track sales on your website, Amazon, and much more.
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Launch targeted influencer marketing campaigns within minutes.
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Over 150k Instagram influencers with in-depth analysis for each.
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