As influencer marketing cements itself as the most effective marketing channel, the number of resources available to help you market more effectively grows in parallel with the hype. As an influencer marketing platform we are focused on ensuring that everyone who interacts with our marketplace is well equipped and armed to collaborate more efficiently and effectively.
Here is our go-to list for influencer marketing resources:
WIIM (Women in Influencer Marketing)
WIIM is a networking group for women who have made a name for themselves in the world of influencer marketing. Their goal is to “network with like-minded women, share information to make our work stronger, and unite a community of leaders within this exciting industry.
It is an exclusive network which you have to request to join, and it provides a number of opportunities to contribute to the community through sponsorships, participation in events and even buying some “swag”.
To find out more about this network visit their website.
MarketingProfs is a blog/newsletter/forum website created and managed by Ann Handley. Ann is extremely passionate and knowledgeable in the marketing industry, which reflects in her well-trusted community!
The website covers a range of modern marketing practices from the best experts around, so you can rely on this resource to find the most up-to-date news and content. Although it is focused around marketing as a whole, there is a lot of information specific to influencer marketing, which will most likely expand as we see more growth in this marketing channel.
If you're looking for more information on influencer marketing, want to connect with like-minded marketers, or want to learn some good marketing tips and tricks, we recommend that you visit her website.
Taken from Google Trends
Business Insider Influencer Dashboard
Who hasn't heard of Business Insider? If you are reading this blog you most likely have. Among the large variety of topics which you can subscribe to, they have a very specific newsletter dedicated to influencer marketing.
To get “a weekly rundown of what's new in the business of YouTube, Instagram, and the influencer industry at large”, we would recommend subscribing to their newsletter which is sure to give you some valuable information on a weekly basis which you can use to arm yourself with influencer marketing knowledge.
How to Measure PR: A Case Study and Examples
One of the biggest struggles in influencer marketing is measuring your success. Defining how well a sponsored post does and how it reflects on your ROAS can be tedious to say the least.
The approach to measuring influencer marketing which SpinSucks uses in the case study mentioned above, is one of the most comprehensive methods to tackling this obstacle we have seen, and is definitely crowned as being one of our favorites.
Learn how to measure your influencer marketing results using this SpinSucks method.
How Does Influencer Marketing Fit into Your Monthly Marketing Strategy?
Although this is just a single page of information, it is stuffed with more value than most resources out there.
Not only does it dissect and exemplify areas of branding that influencer marketing helps, but there are also a number of good tips on reaching out to and communicating with influencers.
If you are just starting out with influencer marketing and need additional reasons for why you should include this as part of your marketing strategy mix, we would highly recommend reading Shane Barker’s blog post.
Although this is just a tip of the iceberg, we believe this list of influencer marketing resources should give you a quick crash course on the whys, the dos and the don'ts, and give you the foundation necessary to make an educated decision on whether or not influencer marketing is right for you and your company.
Ready to take the leap and explore this growing marketing channel? Our marketplace makes it easy for you to find influencers which are right for you and your company.
Are you an influencer looking to make money from your social media account while promoting brands you love? Take a look at our engagement calculator and get an idea of how much you can earn with AdMass.