How To Calculate Instagram Engagement

Learn how to calculate Instagram engagement rates and how to execute reliable influencer marketing campaigns that drive sales and brand awareness.

Sunday April 11th, 2021


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As millions of new users join Instagram on a monthly basis, it is a social media marketing channel you simply cannot ignore. With over 1 billion monthly active users, Instagram is one of the most dominant social media platforms in the world, and due to the engaging nature of its posts, one of the most effective ones when it comes to social media marketing. 

One of the best ways to advertise your business on Instagram is through the use of influencers and creators. Many dominant brands, such as Fashion Nova, AirBnB, Monat and Bang Energy, have improved their marketing thanks to their creative use of Instagram influencers. Proper execution of this marketing strategy can lead to increasing brand awareness, growing you social media, and increasing sales, all while saving money on advertising.

When looking for Instagram creators you have to make sure that their audience aligns with your goals and target demographic, and that you are going to get the engagement you are looking for. Manually calculating engagement on Instagram can be extremely time-consuming especially if you want your promotion to spread across dozens or even hundreds of Instagram influencers. 

Instagram engagement can be calculated using the following formula: 

Engagement Rate = (likes + comments) / followers for X posts. 

The recommended minimum for X is at least 12 posts, however, the more you calculate, the more exact your engagement rate will be. 

A calculation of over 1,000,000 accounts shows that the average engagement rates are: 

  • < 1K followers - 8% 
  • 1K-5K followers - 5.7% 
  • 5K-10K followers - 4% 
  • 10K-100K followers - 2.4% 
  • 100K+ followers - 1.7% 

Since analyzing these rates can be a daunting task, we created an Instagram Engagement Calculator that can do this analysis for you along with a few additional metrics. Our tool is absolutely free to use and lets you find the engagement rates for any Instagram user in the world, with in-depth analysis.

If you are an Instagram creator, we welcome you to join our community for free to start earning money from your posts by promoting companies and products you love. 

To learn more please visit our Instagram Engagement Calculator page.

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