Emerging Instagram Influencers of 2021

A list of some of the top emerging Instagram influencers specializing in food and beverage, fashion, beauty, lifestyle, sports, travel and photography.

Sunday April 18th, 2021


Featured blog image

With influencer marketing quickly passing $10b, it is no surprise that so many companies are starting to see the value in this effective marketing channel. While there are many effective social media platforms for influencer marketing, Instagram, seems to stand out above the rest, capturing about 20-25% of the entire influencer market.

If you have been fortunate enough to harness the power of influencer marketing and reap the benefits of brand awareness and lead acquisition that it provides, you have most likely implemented it into your marketing strategy on an ongoing basis. As new trends emerge, so do new influencers, and it’s always good to keep an eye on emerging talent. Below are a few emerging Instagram influencers that seem to continuously be topping various charts.

Russ Crandall

View this post on Instagram

A post shared by Russ Crandall (@thedomesticman)

Russ Crandall is the home chef behind The Domestic Man, a leading food blog in the Paleo, gluten-free, and whole foods communities. He is a food blogger and New York Times bestselling author, going by the handle @thedomesticman, recently passing 40k followers. His posts range from mouth-watering photos of his delicious creations to photos of his family, including his son Oliver, his wife and his dog. 

You can follow him on Instagram, Twitter, Pinterest, Facebook or subscribe to his blog, The Domestic Man.

Eric Stoen

View this post on Instagram

A post shared by Eric Stoen | Family Travel (@travelbabbo)

A writer, traveler and photography enthusiast, Eric has been ranked as the World's #4 Most Influential Traveler by Forbes and World’s Best Family Traveler by Fodor’s. His list is impressive, to say the least, he has visited 97 countries, 62 of which were with his kids, all while documenting his journey for the world to see. 

He’s an ambassador for GoDaddy & AFAR, and a dedicated father of 3. You can follow his incredible journey on Instagram or his website, Travel Babbo.

Jenni Kayne

View this post on Instagram

A post shared by Jenni Kayne | Apparel & Home (@jennikayne)

Jenni Kayne is our first lifestyle influencer on the list, specializing in California-inspired apparel and home deĢcor. 

While she is on our list of emerging influencers, she is actually a very influential and famous influencer in the home decor industry, and is only included in this list because we believe her following should be in the millions. She is followed by some of the world’s biggest celebrities, including Sofia Vergara, Jessica Alba, Rachel Zoe, Nina Dobroev and Ashley Tisdale, influencing the houses of some of the most influential women in the world. 

She accompanies her rapidly growing Instagram with a website where you can purchase some of the products featured in her post. Jenni is an inspiration and a must on anyone’s list of top influencers.

Saudah Saleem

View this post on Instagram

A post shared by DesigneršŸ Fashionista šŸ‘ BossMomšŸ˜Ž (@saudahsaleeminteriors)

Saudah Saleem is by all definitions a superwoman. She is a proud mother of 5, a business owner, and a popular interior design guru. A native New Yorker, Saudah’s interior design work combines the excitement, energy and diversity of New York city with the practicality of everyday life. Her goal as a designer is to help clients refresh, renew and re-imagine their living spaces, which she does through her website and Instagram account.

C.R Tan

View this post on Instagram

A post shared by C.R Tan (@xlbcr)

Chun Rong (C.R Tan for short) is a self-taught food stylist and photographer based in the sunny island of Singapore. His passion for cooking was influenced by his aunt, who he watched prepare healthy meals as he was growing up. 

Now he channels that passion through his photography and social media posts, which have won various awards such as Best Food Instagram Winner-EC. His cooking style draws inspiration from various cultures and cuisines, incorporating classic and contemporary techniques to create comforting food. 

If you love to drool over food as you scroll through Instagram follow his channel, or mouth-watering blog.


There are hundreds of other Instagram influencers that deserve our attention, and we will cover more as the year goes on, creating a larger, more comprehensive list. Have someone that you think should be included in the next batch or added to this list? Contact us to let us know, we are happy to consider them for our next Emerging Instagram Influencers blog!

Related Blog Posts